Literacy Slogans?

topic posted Wed, June 21, 2006 - 5:17 PM by  Kathleen
Looks like I've been elected Literacy Czar at my new middle school. Good news is we've got everyone coming onboard new at a brand new school and have a great opportunity to create a culture of literacy. I've got lots of great ideas, but wanted to have almost an ad campaign for literacy. My administration is behind me 100%.

I was trying to think of a slogan for our literacy campaign. "Literacy is good!" was my husband's bright idea. I may just have posters saying "Literacy is..." with different answers, like, "Literacy is power." "Literacy is a tool. Use it!" "Literacy is a way of life." Literacy is more than reading and writing." "Literacy is expression." etc. What do you think? My favorite one I found while surfing around was from a site containing joke state slogans. Arkansas' slogan was, "Literacy ain't everything."

Any thoughts? Ideas? Things that have worked at your schools?
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  • Re: Literacy Slogans?

    Wed, June 21, 2006 - 11:26 PM
    I like the "Literacy Is ..." idea.

    Perhaps pair a phrase with a famous individual.

    Malcolm X - Literacy is Power
    Maya Angelou - Literacy is Life
    Churchill - Literacy is Strength
    ??? - Literacy is Voice
    ??? - Literacy is Opinion
    ??? - Literacy is Controversy
    J.K. Rowling - Literacy is Imagination
    Plato - Literacy is Thought
    ??? - Literacy is Expression
    ??? - Literacy is Pain
    ??? - Literacy is Joy
    ??? - Literacy is Humor
    ??? - Literacy is Art

    Man, you can just go on and on.
    • Re: Literacy Slogans?

      Thu, June 22, 2006 - 7:36 AM
      Love it! They don't even have to be quotes, just maybe a picture of the person with the caption. Brilliant! I didn't want some dumb thing like "Reading is Fun-damental." That's like "just say no." Maybe I could do some in advance and have kids come up with their own in a poster contest.
      • Re: Literacy Slogans?

        Thu, June 22, 2006 - 9:27 AM
        Good idea with the contest. If I were the "czar", I'd probably have the posters be a project for Advise classes. (Do you have Advise classes?) Regardless, I'd take our 24 Advise classes, and have each one select -- or I'd assign them -- one of the phrases. And just to make it easier, I'd probably have all the posters be collages. That way, every student in each Advise class could contribute to their poster through the simple act of cutting pictures out of magazines. That's also a little less involved than original artwork, which I think would please the Advise teachers.

        Just my knee-jerk thoughts.
        • P
          offline 56

          Re: Literacy Slogans?

          Thu, June 22, 2006 - 10:19 AM
          I have a sticker that I picked up at a bookstore in SF, even though i have heard its from olympia, WA.
          it has a woman with glasses on it and it says "reading is sexy".

          somehow that may not be appropriate for middle school kids....
          • Re: Literacy Slogans?

            Thu, June 22, 2006 - 11:51 PM
            but somehow its the most appropriate. Though I don't think they find the librarian look sexy quite yet.
            • Re: Literacy Slogans?

              Fri, June 23, 2006 - 8:07 AM
              Our librarian is a young guy! Not what I'd call a nerd. Kinda cute, actually. The girls will find him sexy.

              I'm not just talking about reading, here. I'm talking about writing, too. I know I'm not going to get kids to love reading with a cute slogan, any more than those cute bumper stickers about Jesus will make me want to be a Christian. I know some kids are never going to like reading as much as I do. What I want them to know is that literacy is an important tool for their life. If they can read well and express themselve intellegently in words, they'll do better in life. I believe that.

              I want kids to know our school values reading and writing as much as some schools glorify sports. I want kids writing posted, I want kid's writing in a section of the library. I want articles written by kids in a journal. I just have to figure out how to get all the kids involved. English teachers tend to focus on the nerdy types. They don't really need my help. I teach the struggling readers. They generally end up thinking I'm cool. Maybe I can use them to help me get things going for them and their peers. Skater kids, punk kids, rocker white trash kids, hard core gangster kids, they all like me because I don't pretend to be cool, but I respect them for who they are. I just want them to expand their horizons and their possibilities. It's here I see the next great authors, poets, artists, not the book club. These kids push the limits. I don't want to change them, I just want them to be able to read and write well.

              I don't even know if it's possible, but I don't want to preach my message to the choir. Dr. Yo, how would you make nerdiness cool?
              • Re: Literacy Slogans?

                Fri, June 23, 2006 - 11:07 AM
                I don't know how to make nerdiness cool, but I most certainly agree with you that kids respond well when given the respect they deserve. However, my opinion is not very well-informed in this matter, since the youngest person I've ever taught is an 18-year-old college freshman.

                It seems this forum is populated almost exclusively by K-12 teachers. Am I the only college instructor here?
                • Re: Literacy Slogans?

                  Wed, July 26, 2006 - 7:06 PM
                  Yes, and we hate you.

                  (j/k- I am pretty jealous though).

                  Hey- back to the literacy slogan- how about a picture of Lil' Jon with a book and at the bottom it says "Literacy" and next to him there's a speech bubble that says "Yeah!"
                  • This is the maximum depth. Additional responses will not be threaded.

                    Re: Literacy Slogans?

                    Tue, August 1, 2006 - 6:00 PM
                    Nice. I just returned from a Scholastic Read 180 conference in SF and more than once someone said, "It'll take more than a picture of Cesar Chavez with a book in his hand", so I'm going to do my best not to get too cutesy. I do like Literacy is Freedom, because it really is.
  • Re: Literacy Slogans?

    Sun, June 25, 2006 - 8:23 AM
    The ALA had some posters a while back with celebrities showing
    that reading was cool. My students really responded to those.
    I think you can still order some of them. Many of them are sports
    stars, but there are some others. Ive also seem a poster with
    a quote from Frederick Douglas that basically says,
    Literacy is freedom.


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